SEO Matters

A common complaint we hear from our clients is that their online efforts are not reaching as far as they would like. Search engines and email marketing strategies are generally narrowed not only by your current list of clients, but also to the scope of how search engines like Yahoo and Google rely on SEO (Search Engine Optimization). Getting your company’s message and products on the top of any of your potential client’s search parameters is the goal.

Has this been your experience? Do you ever feel like there are a multitude of potential customers out there who would likely purchase from you in a heartbeat if they could only find you? If so, the limitations are obvious without a structured plan and proper execution to achieve your objectives.

SEO is the process of identifying, recognizing, and implementing the keywords and phrases that your future customers are, and have been using, to potentially locate your products or services online. Without an SEO and search engine strategy, this approach will fall short time and time again if your company is not investing in a strong SEO program. By connecting products and services with a wider audience of new customers, you’re likely to find more clicks on your website, more engagement, and more sales, which will likely lead to more shares on social media and ultimately more exposure.

The following are four ways to make sure you and your team are using all the right keywords so that your website and products are the most visible online.

Identify who wants what you’re selling.

Making sure that you’re using the general SEO keywords for your industry is one thing, but identifying which keywords work best can be is quite another. Think about what you would google when looking for a product or products like yours.

Ensure that you know what the company you represent wants to achieve.

If your keywords don’t match the product or the intentions of your particular brand, you might not be reaching the audience you’d like. Assess whether you are capturing what you are selling with the language and keywords you use.

Incorporate SEO into your content seamlessly.

Make sure that you are not just adding keywords randomly and clumsily throughout a post. Ask yourself, does this piece read well? Does it flow nicely? When SEO fits seamlessly into your content, its visibility increases in search engines while remaining readable to the audience.

Hire professionals!

Hiring professional writers can help you find a new audience and make your life easier. Here are some steps you can take to ensure that your digital marketing materials are put in front of the appropriate audiences.

Whether you’re a small company or a large corporation, SEO is vital to help your organization become easily found online and will differentiate you from your competition. Most consumers will click on the first link they see. With a strong SEO program that link can be yours.

We hope this helps you in your quest to reach the largest and most interested audience possible. Happy writing!

To contact Two Heads Media about how we can help with your SEO program, email us here!