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0 Writing about yourself is difficult. Everyone sees themselves differently than others do and frequently, we get hung up on ideas that don’t necessarily translate into writing about ourselves in a positive, professional light. Here at THM, we write bios for professionals who need a little help presenting a positive image to colleagues and clients. Here’s why having a pro bio makes you look better:
1.Cohesive Narrative
Simply listing your credentials, accomplishments, and accolades online can be boring to clients. A series of bullet points might get your point across, but it certainly won’t engage your audience in a way that telling your story will. A strong narrative detailing how you got where you are will engage, impress, and entertain potential clients. Creating a story that stays in people’s heads is crucial to standing out in your industry as well as within the ever-expanding digital landscape.
- Tone & Style
Depending on your industry and client base, you may have different needs when it comes to relating to your audience. Understanding how these people think and what they expect when they read professionally written bios can often be a challenge. Soliciting a writer with a keen awareness of industry nuances can not only help you fit in, but help you rise to the top.
- Personality
No matter what profession you are in, audiences are always eager to catch a glimpse of your personal side. Combining elements about your non-professional life can humanize your bio and give readers a real sense of who you are when you have free time. Putting your audience at ease makes your bio far more digestible and readable than a clinical synopsis of your credentials.
These three elements make for an interesting glimpse into who you are as a person and also as a professional. At THM we are constantly honing our craft and work-shopping details of our writing to bring you the most effective written materials for you and your business.
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