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0 “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos.
Do you know what people say about your company or business when you’re not in the room? Wouldn’t it be interesting if you could? Hopefully what they’re saying is at least decent and kind, and that clients are as enthusiastic as anyone can be after the experience they’ve had when interacting with your company and services.
Building a brand that promotes confidence and loyalty are crucial to the success of your business. Controlling the overall message and voice you want to portray publicly is not only incredibly important but is oftentimes the first impression you make to potential clients. We all know the cliché…”You can never make another first impression.” Not only do you want to clearly convey what your company does, you also want your brand to be representative of your uniqueness; what ultimately sets you apart from the rest. And, what sets you apart is not only the product or service being offered, it’s about your values and your style.
Take Two Heads Media as an example. We help companies reach their intended audience by leveraging clear messaging, creative copy, and the right combination of outreach using the latest media outlets, be they social media, print, or your website. What sets us apart is our philosophy that two heads are better than one and we apply that thought process to everything we do.
Owning a business and doing the hard work of sales and marketing for your company, I’m sure you probably have a pretty good understanding of how important your brand is in finding success within your specific market. This post is not meant to offer you amazing new insights. It’s only a reminder. How often in our business lives do we get pulled in numerous directions to find that we neglected a few important areas? It’s going to happen, which is why we must bring ourselves back to the basic theme of controlling how we are perceived in the public eye. Not sometimes, but consistently.
Creating a successful brand takes an enormous amount of time and sweat equity, which is, fortunately, in your grasp. Creating good copy, having a sound knowledge of your market, and comparing your analytics to those of your competitors are all areas you can make significant strides. Creating your brand and having control over what people are saying is paramount so that there is no mistake about what you do and what you stand for.
In the spirit of building impressive brand equity, I’ve compiled a list of the places to go to so I can keep branding at the forefront of my mind:
A Ted Talk by Morgan Spurlock on a brand’s influence. Just under 20 minutes. The longer version, but full of good insight.
https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold
A post by marketing guru, Seth Godin, on what makes a brand. A brief, 1-minute read but inspiring nonetheless.
And, finally, here’s a site with several podcasts dedicated to the topic of branding. 3 minutes to many.
https://blog.brandfolder.com/blog/9-branding-podcasts-to-listen-to-right-now/
Photo credit (featured image): Mike Mozart
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