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0 Why Instagram?
With over 800 million users on the popular photo sharing app, and 500 million of them being active daily users, the world of free marketing continues to grow by the day and holds many opportunities for you to broaden your reach and potentially help sell your home. The simple interface combined with the search engine aspect offers an incredible amount of versatility for users to be creative. As of March 2017, the amount of advertisers on Instagram had reached 2 million, so there’s no doubt that if you need to get your home out there, this would be the platform to do it.
Hashtags
The pound key you often see while browsing through Instagram is called a hashtag. Used before words and phrases, they make accessing any specific person, place, thing, or activity simple. Using hashtags like “#property” and “#openhouse” will yield thousands of results for anyone to scroll through, and potentially follow. By doing a quick search of the hashtags beforehand, you will be able to see which ones are trending at the moment. Including a tag for the town or city are incredibly useful, but the beauty of Instagram lies in the diversity. Try coming up with something unique of your own that showcases the specific property.
Connecting With Locals
Instagram is a great way to connect with your community and interact with the public in and around surrounding areas. Be sure to actively interact with your followers as well. Tagging and following small businesses near your home will not only amplify your presence in social media, but also give the potential buyers an idea of what is in store after they make the big leap into homeownership.
The Power of Pictures
As Instagram’s focus is solely pictures, the first impression is truly what it all comes down to. Creating a visually appealing image that catches the eye of someone looking to purchase a property is made nearly effortless with Instagram’s built in photo editing option, and it only takes a few minutes. Produce a high quality image with minimal effort by cropping, adding text, and adjusting the brightness and sharpness.
Utilizing All of the Features
The platform also has a feature that encourages you to post multiple pictures in your own slideshow for followers to easily swipe left and right, which is a fantastic tool for showing off a property, room by room. Instagram’s bio section, which will be the first thing a user sees once they click on your page, only allows 150 characters for you to captivate them. This may not seem like much, but it is actually the only area of the application that you are able to post a clickable URL, so be sure to utilize this by including a link to an outside source where people may inquire about the home you are selling.
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