Content | Copywriting | Digital Marketing | Public Relations | Social Media Strategy
Two Heads Media was founded with the idea that you have enough to do just running your business on a day-to-day basis. Adapting to the ever-changing technology landscape is not only time-consuming and challenging, it takes you away from your primary focus: taking care of business.
Two Heads Media makes it easy for you to get online, find your audience, create awareness, and grow. We assess your marketing needs, write the copy, and present your company to your customers with professionalism and integrity.
Marketing plans are customized to your specific needs, whether it be writing a great story or press release, establishing your business with an online presence, or even just proofreading your blog or email.
Content
If you’re reading this the odds are you have a business online, and you’re familiar with the term content marketing or have experienced its many instances such as blogs, ads, case studies, marketing emails among others. What is content strategy and why is it equally important to businesses like yours? The internet has created multiple avenues of engagement with your customers, and you need to be aware of where your niche tends to hang out in order to get their attention. It’s not just about fabulous content. You can create the most captivating stories, yet if it’s on the wrong channel at the wrong time chances are you won’t be seen by your target audience.
Content strategy employs the tactics to identify the channels your target audience engages with, and to understand who your customer is so that you can develop just the right messaging. Two Heads does this for you, developing a sound content strategy to take care of business.
Copywriting
The Internet has created more avenues for businesses to promote their products and services, such as web content, ads, emails, blogs, social media, and other forms of electronic communications, leading to myriad ways to tell the same story. Since writing for the web is different from writing for other forms of media, tending to be shorter and more succinct than traditional copy, Two Heads Media will tailor your messaging to blend the requirements of your business with the style of interaction people have come to expect on the web. In addition, web content requires more than just great copy. To achieve higher rankings in search engines so your customers can find you means incorporating the right words and phrases on websites, blogs, and social media; also known as search engine optimization (SEO).
Whether you need traditional copy for brochures, print ads, employee bios or content for your website, the team at Two Heads Media will do everything we can to make your copy stand out above the rest.
Digital Marketing
Website content, blog posts, display advertising, re-targeting, email marketing and social media are only some examples of the ways to market your products and services online. If you’re a new company with a need for strategy and pulling-the-sleeves-up execution, or your marketing team needs support from time to time, Two Heads Media has the experience and know-how to assist. We stay ahead of the digital marketing arena, not only understanding each channel’s purpose and how they intersect, but also what’s most beneficial for promoting your product or service. Let us help you!
Public Relations
Public relations by definition is the creating and maintaining of a positive image of your business to the public. There are a number of methods of achieving this goal. Primarily, sending press releases on the wire as well as outreach to a focused group of editors and publications is a very basic and necessary part of a PR/ Marketing strategy. Two Heads Media offers an array of PR services including writing press releases, locating and evaluating media outlets specific to your industry, as well as promoting your business by finding opportunities for your name to have more reach in the public forum. These opportunities include writing articles in your specialty field, guest blogging, and having your name and company featured in an article as an expert in your field. Two Heads offers a small suite of PR services if you find yourself outgunned by your competition.
Social Media Strategy
There is no replacement for an engaged and active presence on social media. Building and cultivating a thriving online community, though, can be daunting. Two Heads Media addresses this head-on by providing the research, analysis and execution for a solid foundation upon which you can build and engage with an audience. Our team can deliver the vision to put your performance with social media on track.